عنوان مقاله [English]
Many firms have been focusing on quality management as an essential activity for improving profit, market share, and competitiveness in the past decade. The aim of this research is to determine the usage amount of quality management principles and activities, and their effects on each other and on performance indicators (personnel performance & operational performance) in Dshtestan cement industries located in the Bushehr province. Statistical population of this research includes all employees in Dshtestan cement industries. The SPSS is used for statistical analysis of gathered data to test the hypotheses, and LISREL software is used for testing the research model of Structural Equation Modeling Technique. Research findings illustrate that between quality management activities, teamwork has the greatest effect on continues improvement. Also, close relationships between teamwork and personnel performance, and between customer focus and operational performance are stronger than other relationships. The research results also tell us that some acts must be done to increase team & group participation, and it is necessary to pay attention to internal and external customers -inside of results and goods- to improve performance indicators.
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