بررسی رابطه بین مسئولیت‌پذیری اجتماعی شرکت ها (CSR) و رعایت حقوق مصرف‌کننده (مطالعه موردی: سیستم بانکی شهرستان بوکان)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 کارشناس ارشد رشته مدیریت بازرگانی و مدرس دانشگاه پیام نور مرکز بوکان

2 کارشناس ارشد رشته مدیریت بازرگانی و عضو هیئت علمی دانشگاه پیام نور مرکز بوکان

3 دانشجوی کارشناسی ارشد رشته حقوق دانشگاه آزاد اسلامی سنندج

چکیده

در شرایط فعلی، رعایت مسائل اخلاقی، اجتماعی و زیست‌محیطی برای سازمان‌های مختلف از حد یک شعار و توصیه فراتر رفته و متمایل به عملیاتی نمودن پیداکرده است. مفهوم مسئولیت اجتماعی هر روز بیشتر به‌عنوان یکی از مسئولیت‌های سازمان جایگاه خود را پیدا می‌کند. این مفهوم اکنون نه به‌عنوان ‏بخشی از مسئولیت‌های قانونی سازمان‌ها بلکه به‌عنوان یک رسم یا سنت مورد توجه قرار می‌گیرد. هدف از انجام پژوهش حاضر بررسی رابطه بین مسئولیت‌پذیری اجتماعی بانک‌ها و رعایت حقوق مصرف‌کننده در سیستم بانکی شهرستان بوکان می‌باشد. تحقیق حاضر از لحاظ هدف تحقیق یک تحقیق کاربردی و از لحاظ روش تحقیق، توصیفی و از نوع پیمایشی محسوب می‌شود. برای آزمون فرضیات نمونه‌ای 189 نفری از مراجعه‌کنندگان و 81 نفری از کارکنان بانک‌های موردمطالعه جهت شرکت در پژوهش به روش نمونه‌گیری تصادفی ساده انتخاب شدند. جهت گرداوری داده‌ها در این تحقیق از پرسشنامه استفاده گردید. نتایج نشان می‌دهد که همه ابعاد مسئولیت‌پذیری اجتماعی (اقتصادی، قانونی، اخلاقی و فعالیت‌های خیرخواهانه) دارای همبستگی مثبت و معنی‌داری با رعایت حقوق مصرف‌کننده می‌باشند. همچنین نتایج حاصل از بررسی رابطه بین مسئولیت‌پذیری اجتماعی و رعایت حقوق مصرف‌کننده گویای وجود رابطه نسبتاً قوی بین این دو متغیر است
 

کلیدواژه‌ها


عنوان مقاله [English]

A Survey on Relationship between Corporate Social Responsibility and Respect for Consumers Rights (Case Study: Banking System in Bukan City)

نویسندگان [English]

  • Loghman Ebrahimi 1
  • Ahmad Mansori 2
  • Loghman Rahmani Ahmadabadi 3
1 Master of Business management and Lecturer of Payame Noor University, Bukan Branch, Iran
2 Master of Business management and faculty member at the University of Payame Noor University, Bukan Branch, Iran
3 M.A. Student of law, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran
چکیده [English]

In the current conditions, Compliance environmental, social and moral issues for various organizations is more than a slogan and recommendation and has tended to operation. The concept of social responsibility as one of the responsibilities of organizations finds its place. This concept not as part of the legal responsibilities of organizations now, but as a custom or tradition is Considered. The purpose of this study is Survey relationship between corporate social responsibility and respect for consumer’s rights in Bukan city's banking system. This study based on the purpose of research is the applied research and based on a method of research is a descriptive survey. To test the research hypotheses, a sample 388 people of citizens and a sample 81 staffs of a bank, were selected by simple random sampling. In this study, a questionnaire was used for data collection. The results show that all aspects of social responsibility (economic, legal, ethical and charitable donations) has a positive and significant correlation with consumer rights. The results of the relationship between social responsibility and the rights of the consumer indicate a relatively strong relationship between these two variables.
 

کلیدواژه‌ها [English]

  • Corporate Social Responsibility
  • consumer rights
  • pyramid Carroll
  • Banking Services
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