عنوان مقاله [English]
In today’s world, successful organizations will be able to meet its customer satisfaction because customers are the most important assets. This paper tends to use the group decision-making and fuzzy multi-criteria decision-making techniques to rank the customer’s satisfaction factors. In this respect, the Delphi technique with a fuzzy Likert scale is used as suitable methods for preparing a questionnaire to identify criteria and indicators. The results indicate that the effective metrics for ranking fuzzy TOPSIS technique leads to acting customer’s satisfaction.
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