ارائه الگویی جهت بهبود عملکرد فرایند خلق مشترک محصولات جدید در سازمان

نوع مقاله: مقاله پژوهشی

نویسندگان

1 مهندسی صنایع(سیستم و بهره وری)،مدیریت فناوری نرم،صنعتی مالک اشتر،تهران،ایران

2 دانشکده مدیریت و فناوری‌های نرم، دانشگاه صنعتی مالک اشتر، تهران، ایران

3 کارشناس امار. علوم پایه، دانشگاه رازی، کرمانشاه،ایران

4 استادیار گروه مهندسی صنایع ، دانشکده مدیریت و فناوری نرم، دانشگاه صنعتی مالک اشتر، تهران، ایران

چکیده

ﭘﯿﺸﺮﻓﺖ ﺳﺮﯾﻊ ﻓﻨﺎوری ﺳﺎزﻣﺎن‌ﻫﺎ را به گسترش فعالیت‌های NPD خود در سراسر مرزهای سازمانی تشویق کرده است. روش خلق مشترک به‌عنوان یکی از رویکردهای موفق در توسعه‌ی مزایای رقابتی، به‌کار گرفته شده است. تامینکنندگان و برخی سازمانهای پیشروی بین‌المللی در حال گسترش فعالیت‌های خود به سمت یکدیگر بوده و مطابق با ادبیات، خلق ارزش برای دو طرف به صورت مشترک انجام می‌پذیرد. خلق مشترک به معنای مشارکت فعال تامین کننده یکی از محوری‌ترین اصول این دیدگاه نوظهور می‌باشد. در راﺳﺘﺎی اﯾﻦ ﻫﺪف، ﻣﺪﯾﺮﯾﺖ، ﻧﯿﺎزﻣﻨﺪ روﯾﮑﺮد ﺳﺎﺧﺘﺎری اﺳﺖ ﮐﻪ در آن عواملی که بر عملکرد فرایند خلق مشترک تاثیرگذارند را در ﻧﻈﺮ ﺑﮕﯿﺮد. پرسش اساسی اینجاست که این عوامل از چه میزان اهمیتی برخوردار هستند. برخلاف تحقیقات پیشین این مقاله، علاوه بر نگاهی جامع بر عوامل موثر بر عملکرد این فرایند میزان ارزش نسبی هر یک از عوامل با در نظر گرفتن تاثیرات متنقابل آنها ، مورد بررسی قر ار گرفته است. این بررسی از طریق پیمایش دریک سازمان صنعتی با استفاده از روش دلفی جهت شناسایی و بومی سازی عوامل و مدل تحلیل شبکه در تعیین وزن هر یک از عوامل صورت گرفته است. روایی پرسشنامه از طریق نظر خبرگان و پایایی آن با ضریب توافق کندال0.59 و نرخ ناسازگاری تایید شده است. جامعه آماری این پژوهش خبرگان سازمان صنعتی بوده است. نتایج حاکی از آن است که عوامل"تحقیق و توسعه"، "تولید"، "نیروهای پیشران مرتبط با تامین کننده" و "مدیریت پایان عمر" دارای اولویت بالاتری هستند. لذا توجه به این عوامل می‌تواند سرمنشا تحول در دیدگاه مدیران ارشد قرار گیرد.

کلیدواژه‌ها


عنوان مقاله [English]

Developing a methodology to improve the performance of joint invention process

نویسندگان [English]

  • PARIA ABDI BARAFTABI 1
  • MOHAMAD REZA ZAHEDY 2
  • vahid kiani 3
  • MORTEZA ABBASI 4
1 industrial engineering(Systems and efficiency)،Technology management Soft،Industrial malek ashtar،tehran،iran
2 Faculty of Soft Technology and Management, Malek Ashtar Industrial University, Tehran, Iran
3 Expert in Statistics.Complex of Basic Science,razi,kermanshah,iran
4 1Assistant Professor of Industrial engineering, Complex of Management and soft Technologies, Malek Ashtar University of Technology ،Tehran، iran
چکیده [English]

The rapid advancement of technology in the present competitive environment has encouraged many organizations to expand their NPD activities across organizational boundaries. In recent years, the joint creation method has been used as one of the most successful and effective approaches to the development of competitive advantages, especially in large organizations. Suppliers and some of the leading international organizations are expanding their activities towards each other and in accordance with the literature of creation and value extraction for both sides jointly and simultaneously. Joint creation means the active participation of the supplier in some activities of the organization, one of the most fundamental principles of this emerging view.Contrary to previous research in this paper, in addition to a integrated look at the factors affecting the performance of the process of joint creation with suppliers, the relative value of each factor, taking into account their impact on each other, has been examined.for this purpose, firstly, main factors effecting of joint invention performance are identified. Then these factors classified and organized in a decision model. Because of hierarchical and mutual affects between the factors, analytical network process (ANP) model is proposed. Using the model, ranking of the factors achieved. The Delphi technique is used to identify the most important performance metrics and the ANP has been used to assess the priority of the criteria. The results show that R & D, production, supplier-related propulsion forces and end-of-life management have the most importance and poor status, and Provided some ways to improve them.

کلیدواژه‌ها [English]

  • : New Product Development
  • process of joint invention
  • Supplier collaboration
  • Analytical Network Process (ANP)
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