اولویت‌بندی شاخص ها و اهداف استراتژیک بر اساس کارت امتیازی متوازن در شرکت خطوط لوله و مخابرات نفت ایران و ارائه مدل پویایی سیستم

نوع مقاله: مقاله پژوهشی

نویسندگان

1 گروه مهندسی صنایع دانشگاه شهید اشرفی اصفهانی

2 استاد تمام و عضو هیئت علمی دانشگاه شهید اشرفی اصفهانی/ دانشکده مهندسی / گروه صنایع

3 کارشناس ارشد برنامه ریزی و کنترل پروژه شرکت بین المللی پترو تکسان

چکیده

تحقق اهداف استراتژیک، شرط لازم برای رسیدن ‌به چشم‌انداز است. از آنجا که بحث اولویت بندی در تمامی سیستم‌های استراتژیک اهمیت دارد، باید در مرحله اول اولویت‌ها مشخص باشند تا بتوان برخی اهداف را به نفع برخی دیگر کنار گذاشت و سپس در مرحله دوم موانع پیش‌روی این اهداف را بررسی و سپس جهت رفع این موانع راهکارهایی ارائه نمود. پژوهش حاضـر بـا هـدف شناسایی و الویت بندی اهداف استراتژیک بر اساس وجوه کارت امتیازی متوازن در شرکت‌ خطوط لوله و مخابرات نفت اصفهان و ارائه راهکارهایی برای رفع موانع پیاده سازی آنها صـورت پذیرفتـه اسـت. در مرحلـه اول اهداف با روش‌های تصمیم‌گیری چند معیاره AHP وزن‌دهی و اولویت‌بندی شدند. نتایــج نشــان داد کــه در میــان شــاخص‌های ارزیابــی عملکــرد، منظــر فرآیندهـای داخلـی در اولویـت اول و مناظـر مشــتری، رشـد و یادگیـری، و مالـی بـه ترتیـب در اولویت‌های بعــدی قــراردارد. نتایج حاصل از رتبه بندی واحدهای مختلف شرکت با استفاده از روش تاپسیس بیان می‌کند واحد تعمیرات ابزار‌دقیق دارای رتبه اول و پس از آن واحد تعمیرات خط و واحد تعمیرات مکانیک به ترتیب دارای رتبه دوم و سوم هستند. در پایان یک مدل پویایی سیستم ترسیم گردید و متغیرهای کلیدی در یک بازه زمانی 60 ساله مورد شبیه‌سازی قرار گرفتند.

کلیدواژه‌ها


عنوان مقاله [English]

Prioritizing Strategic Indicators and Objectives Based on Balanced Scorecard at Iranian Oil Pipelines and Telecommunication Company and Providing Model Dynamics Model

نویسندگان [English]

  • Somaieh Alavi 1
  • Isa Nakhai 2
  • Ali Azari 3
1 Shahid Ashrafi Esfahani
2 Shahid Ashrafi Esfahani University
3 MSc in Project Planning and Control in Petro Texan International Company
چکیده [English]

Achieving strategic goals is a prerequisite for reaching out to the prospect. Since prioritization is important in all strategic systems, the priorities in the first phase must be cleared in order to exclude some goals in favor of others, and then in the second stage, the obstacles to the progress of these goals are examined and then Solutions to address these barriers. The purpose of this study was to identify and prioritize strategic objectives based on balanced scorecard funds in the Isfahan oil and gas pipeline company and provide solutions to remove barriers to their implementation. In the first stage, the goals were weighed and prioritized by multi-criteria AHP decision-making methods. The results showed that among the indicators of performance evaluation, the landscape of internal processes in the first priority and customer landscape, growth and learning, and finance are in the next order, respectively. The results of the ranking of different units of the company using the Topsis method indicate that the Repairs Unit has the first rank, and then the line repair and mechanical repair department respectively ranked second and third respectively. At the end, a system dynamics model was mapped and key variables were simulated in a 60-year period.

کلیدواژه‌ها [English]

  • Analytical Network Process
  • Balanced Scorecard
  • TOPSIS
  • System Dynamics
  • Strategic Goals
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