نقش منابع متمایز سازمانی بر تصمیم به صادرات در صنعت فولاد

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت بازرگانی، دانشکده علوم انسانی، دانشگاه آزاد اسلامی واحد قم

2 استادیار، گروه مدیریت بازرگانی، دانشکده علوم انسانی، دانشگاه آزاد اسلامی واحد قم

3 استادیار، گروه مدیریت دولتی، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران

چکیده

صنعت فولاد از اولویت‌های صادراتی کشور است. ﻫـﺪف اﯾﻦ ﻣﻘﺎﻟﻪ ارایه و ارزﯾﺎﺑﯽ ﯾﮏ ﻣﺪل ﻣﻔﻬﻮﻣﯽ از راﺑﻄﻪ ﺑﯿﻦ منابع متمایز شرکت و تصمیم به صادرات در صنعت فولاد ایران اﺳﺖ که ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻣﺎﻫﯿﺖ آن، ﭘﮋوﻫﺸﯽ ﺗﻮﺻﯿﻔﯽ و ﭘﯿﻤﺎﯾﺸﯽ اﺳﺖ. جامعه آماری مدیران ارشد شرکت‌های فولاد خوزستان و فولاد مبارکه بوده، نمونه‌گیری تصادفی ساده و حجم نمونه 168 می‌باشد. روایی صوری و محتوایی اولیه سازه با استفاده از نظر خبرگان و طی دو مرحله نمونه‌گیری تایید شد. به منظور تحلیل از روش معادلات ساختاری نرم افزارPLS استفاده گردید. در بخش اندازه‌گیری، پایایی سازه از طریق آلفای کرونباخ و پایایی ترکیبی، روایی همگرا با معیار AVE و روایی واگرا نیز با روش فورنل و لاکر اندازه‌گیری و مورد تایید واقع شدند. در بخش ساختاری وضعیت متغیرها از طریق خروجی ‌نرم‌افزار (نمودار در وضعیت استاندارد ضرایب) بررسی گردید. نتایج نشان داد منابع متمایز شرکت شامل منابع انسانی، سرمایه ارتباطی، توانایی جذب، منابع مالی، ویژگی‌های محصول بر جذابیت صادرات، جذابیت صادرات بر تعهد سازمانی به صادرات و همچنین تعهد سازمانی به صادرات بر تصمیم به صادرات تاثیر مستقیم، مثبت و معنی‌دار دارد. همچنین مقادیر به دست آمده معیارهای ضریب تعیین، استون و گیزر و نیکویی برازش برای تمامی متغیرها و کل مدل نشان داد که مدل علاوه بر برازش قوی از قدرت پیش‌بینی‌کنندگی بالایی برخوردار است.

کلیدواژه‌ها


عنوان مقاله [English]

Role of Organization distinction Resource on Export decision making in steel industry

نویسندگان [English]

  • mohamad AHMADI 1
  • Rasoul Sanavifard 2
  • ali hamidizadeh 3
1 PHD student, Department of Business Management, faculty of Humanities, Azad University of Qom
2 Assistant Professor, Department of Business Management, faculty of Humanities, Azad University of Qom
3 Assistant Professor, Department of Governmental Management, faculty of Management and Accounting, Farabi Campus University of Tehran
چکیده [English]

Steel industry is one of priorities in Iranian vision export. This research suggests conceptual model about organization resource and export decision making in steel industry. It’s a description survey. The statistical population was senior manager of KSC. and MSCO., simple sampling with 168 surveys, t- test hypotheses with Structural Equation Modeling (SEM) and PLS software. Conceptual and visual validity approved by expert. Reliability measure by Cronbach’s alpha and Composite Reliability (CR), Convergent validity with average Average Variance Extracted (AVE), Divergent validity by Fornell-Larcker criterion and confirmed. PLS standard coefficient diagram apply for investigating hypothesis. The results reveal that distinction resource includes Human resources, Relationship Resource, Absorptive Capabilities and Product distinction have direct and positive significant impact on market attractiveness. Moreover, market attractiveness with organization commitment to export and organization export commitment with Export decision making have positive and significant relationship. R2 coefficient, Stone–Geisser (Q2) and GOF supports significance of coefficients and the strong predictive capacity of the model.

کلیدواژه‌ها [English]

  • Ability Attract
  • Export Aattractiveness
  • Export Decision
  • Organizational Commitment and Resources Ddistinction
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