توسعه مدلی پویا برای تحلیل و ارزیابی سناریوهای کسب و کارهای نوپا در ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه مدیریت فناوری اطلاعات دانشگاه خوارزمی

2 کارشناسی ارشد مهندسی صنایع از سازمان مدیریت صنعتی گرایش مدیریت سیستم و بهره وری

چکیده

استارت آپ ها یا همان کسب و کارهای نوپا، موتور محرک اقتصاد به شمار می روند و توسعه این کسب و کارها، تاثیر بسزایی در رشد و توسعه اقتصادی ایفا می‌کند. برای تبدیل یک استارت آپ به یک کسب و کار قدرتمند در فضای کسب و کار، یافتن سرمایه‌گذار گام حیاتی و مهمی است که می‌تواند باعث رشد و گسترش فعالیت شرکتهای استارت آپی شود. در این مسیر یکی از چالش‌های مهم بنیانگذاران کسب و کارهای نوپا، جلب نظر سرمایه‌گذاران برای مشارکت و سرمایه‌گذاری است. برای دستیابی به این مهم، با شناخت عوامل کلیدی موثر بر موفقیت کسب و کارهای نوپا که برگرفته از نتایج پژوهش‌های پیشین است و استفاده از مدل‌های شبیه‌سازی می‌توان سیاست‌ها و سناریوهای مختلف را پیش از اجرا در محیطی آزمایشگاهی آزمود. در پژوهش حاضر، مدل عمومی پویایی سیستم‌ها که توسط هوانگ و کانک (Xiaojun Huang, Martin Kunc, 2012) ارائه شده، به عنوان مدل پایه در نظر گرفته شده است. با تعریف متغیر جدیدی با عنوان جذابیت بازار، مدل مبنا توسعه داده شده و با استفاده از آن سناریوهای مختلفی که از سوی بنیانگذاران کسب و کارهای نوپا دنبال می‌شوند مورد ارزیابی قرار گرفته‌اند. نتایج شبیه‌سازی نشان‌دهنده آن است که افزایش جذابیت بازار منجر به افزایش مشتریان بالقوه و فرایند تبدیل آن به مشتریان بالفعل خواهد شد.

کلیدواژه‌ها


عنوان مقاله [English]

Development a dynamic model for analyzing and evaluating Startup scenarios in Iran

نویسندگان [English]

  • Farzad Haghighi-Rad 1
  • Afshin Neshati 2
1 Assistant Professor Information Technology Management, Kharazmi University, Tehran, Iran
2 Industrial Engineering (Ms) Industrial Management Institute
چکیده [English]

tartups are the engine of the economy and the development of these businesses has a major impact on economic growth. To transform a startup into a powerful business in the business environment, finding an investor is a vital step that can drive startup companies to grow and expand. In this way one of the major challenges of the founders of the emerging business is to attract investors to invest in supporting new ideas. To achieve this, by identifying the key factors affecting the success of emerging businesses based on the results of previous research, and using simulation models, different policies and scenarios can be made before implementing in an environment Laboratory test and scenario where the results of its implementation are justified in terms of investment. In this paper, the generic model of system dynamics presented by Huang and Konk (Xiaojun Huang, Martin Kunc, 2012) is intended as the base model. By defining a new variable, market attractiveness, the model is developed and various scenarios that are followed by the founders of startups have been evaluated. The simulation results indicate that increasing the attractiveness of the market will lead to an increase in potential customers and the process of converting it to actual customers

کلیدواژه‌ها [English]

  • System Dynamics
  • Startups
  • market attractiveness
  • Simulation
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